Category
Branding
After recently becoming qualified as a personal trainer my client wanted to launch her new business venture and create a contemporary brand identity that would grow with her as her business grew. Fusing elegance with a bold eye-catching brand identity this branding perfectly delivers the client's needs. Creating a wordmark, brandmark, and symbol for the client which gives them complete flexibility going forward as well as a bold eye-catching colour scheme developed from a signature shade of turquoise that the client had become known for, I expanded upon this and developed a colour set which helped make the brand identity very versatile. As well as the required deliverables for this project I also created a custom set of icons that the client could use across multiple applications including a stylish, bold pattern.